Guiding Opinions of General Office of the State Council on Accelerating the Development of Fitness and Leisure Industry

Guo Ban Fa [2016] No.77

People’s governments of all provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions and institutions directly under the State Council:

  Fitness and leisure industry is an important part of sports industry. It is a series of economic activities that take sports as the carrier, participate in experience as the main form and promote physical and mental health, and provide related products and services to the public, covering fitness services, facilities construction, equipment manufacturing and other formats. At present, China has entered the decisive stage of building a well-off society in an all-round way, the people’s demand for diversified sports is growing day by day, and the consumption mode is gradually changing from physical consumption to participatory consumption, so the fitness and leisure industry is facing great development opportunities. However, at present, the overall scale of the fitness and leisure industry is not large, the industrial structure is unbalanced, and there are still problems such as insufficient effective supply, insufficient stimulation of mass consumption, lagging infrastructure construction, backward equipment manufacturing, and ineffective institutional mechanisms. Accelerating the development of fitness and leisure industry is a powerful engine to promote the in-depth development of sports industry, an inevitable requirement to enhance people’s physique and realize the deep integration of national fitness and national health, and an important content of building a "healthy China", which is of great significance to tapping and releasing consumption potential, safeguarding and improving people’s livelihood, cultivating new economic growth points and enhancing new kinetic energy of economic growth. In order to speed up the development of fitness and leisure industry, with the consent of the State Council, we hereby put forward the following opinions.

  I. General requirements

  (1) Guiding ideology. Fully implement the spirit of the 18th CPC National Congress and the 3rd, 4th and 5th Plenary Sessions of the 18th CPC Central Committee, firmly establish and implement the development concept of innovation, coordination, green, openness and sharing according to the "four comprehensive" strategic layout, conscientiously implement the decision-making arrangements of the CPC Central Committee and the State Council, promote the structural reform of the supply side of the fitness and leisure industry, improve the development quality and efficiency of the fitness and leisure industry, cultivate and expand various market players, and enrich the supply of products and services. Promote the comprehensive, healthy and sustainable development of the fitness and leisure industry, continuously meet the diversified fitness and leisure needs of many levels, enhance the sense of happiness and gain, and provide strong support and sustained power for expanding consumer demand, stimulating economic growth and transforming development mode under the new normal of economic development.

  (2) Basic principles.

  Market-led, innovation-driven. Give full play to the decisive role of the market in resource allocation, guide all kinds of market players to innovate ideas and models in organizational management, construction and operation, R&D and production, improve service quality, and better meet the needs of consumption upgrading.

  Change functions and optimize the environment. Vigorously promote decentralization, combination of decentralization and management, optimize service reform, and focus on solving the problems of "glass door", "spring door" and "revolving door" of social capital investment in fitness and leisure industry; Strengthen overall planning, policy support and standard guidance, improve the consumption environment, cultivate the concept of healthy consumption, and make all kinds of groups have the will and conditions to participate in fitness and leisure.

  Promote classification and integrate development. Classified and treated differently in different levels to ensure the basic fitness and leisure needs of the public and promote the diversified development of the fitness and leisure industry; Follow the law of industrial development, based on the overall situation, promote the all-round development of various industries, coordinate the fitness and leisure industry with the national fitness cause, and promote the integration and interaction of fitness and leisure with tourism, health and other industries.

  Focus on breakthroughs and strive for practical results. Focusing on the three major strategies of "One Belt and One Road" construction, coordinated development of Beijing-Tianjin-Hebei and development of the Yangtze River Economic Belt, combined with major national arrangements such as new urbanization construction, new socialist countryside construction, precise poverty alleviation and shantytown renovation, relying on key fitness and leisure sports and industrial demonstration bases, we will give play to its radiation and driving effects and promote regional economic development and improvement of people’s livelihood.

  (3) development goals. By 2025, a development pattern of fitness and leisure industry with reasonable layout, perfect functions and complete categories will be basically formed, the market mechanism will be increasingly improved, the consumer demand will be more vigorous, the industrial environment will be continuously optimized, the industrial structure will be more reasonable, the supply of products and services will be richer, the service quality and level will be significantly improved, and it will be more closely integrated with other industries, and the total scale of fitness and leisure industry will reach 3 trillion yuan.

  Second, improve the fitness and leisure service system

  (4) Popularizing daily fitness. Promote fitness and leisure projects suitable for public participation, accelerate the development of football, basketball, volleyball, table tennis, badminton, tennis, swimming, hiking, road running, cycling, chess and cards, billiards, fishing, sports dance, square dance and other sports with wide popularity, high attention and large market space, ensure the supply of public services and guide multi-party participation.

  (5) Develop outdoor sports. Formulate a catalogue of key fitness and leisure sports, focus on outdoor sports, study and formulate a series of plans to support the development of fitness and leisure projects with consumption leading.

  -snow and ice sports. Taking the hosting of the 2022 Winter Olympics as an opportunity, focusing on the development goal of "300 million people participating in ice and snow sports", taking the northeast, north and northwest as the driving force, and focusing on mass skiing, skating and ice hockey, we will further implement the "spreading south and expanding west", promote the construction of ice and snow sports facilities, and comprehensively improve the popularity of ice and snow sports and the level of industrial development.

  -Mountain outdoor sports. Promote mountain outdoor sports such as mountaineering, rock climbing, hiking, camping and expansion, promote the construction of mountain outdoor sports venues and facilities, form a "three vertical and three horizontal" mountain outdoor sports layout (Taihang Mountain and the Beijing-Hangzhou Grand Canal, Xi’ an to Chengdu, Qinghai-Tibet Highway, Silk Road, National Highway 318 and along the Yangtze River), improve the organization system of mountain outdoor sports events, strengthen the construction of outdoor sports instructors, and improve the mountain outdoor sports safety and emergency rescue system.

  -water sports. Promote the construction of public boat docks and the development of clubs, actively develop water fitness and leisure projects such as sailing, rowing, kayaking, motorboat, diving, water skiing and rafting, implement the upgrading plan of excellent water sports events, and rely on water resources to promote the formation of "two rivers and two seas" (Yangtze River, Pearl River, Bohai Sea and East China Sea) water sports industry cluster.

  -automobile and motorcycle sports. Promote the construction of car camping camps and small and medium-sized racetracks, hold rally, cross-country race, rally race and other events by using natural and humanistic resources, organize family camping, youth camps, theme self-driving and other activities, constantly improve the organization system of event activities, and build a "three-circle and three-line" (Beijing-Tianjin-Hebei, Yangtze River Delta, Pan-Pearl River Delta, Beijing-Shenzhen, Beijing-Urumqi, Nanning-Lhasa) self-driving route and camp network.

  -air sports. Integrate aviation resources, deepen management reform, rationally lay out "200 km aviation sports flying circle", promote the development of aviation flight camps and clubs, promote air sports projects such as sports planes, hot air balloons, gliding, skydiving, light and small unmanned aerial vehicles and aviation models, and build a supply system of aviation sports products and services with mass consumption as the core.

  (6) Developing characteristic sports. Promote the healthy development of extreme sports, e-sports, fencing, equestrian, golf and other fashion sports, and cultivate relevant professional training markets. Develop national and folk fitness and leisure projects such as Wushu, dragon boat and lion dance, inherit and promote national traditional sports projects, and strengthen the protection and development of sports intangible cultural heritage. Strengthen support for related sports creative activities and encourage mass activities with the theme of fashion sports.

  (7) Promote industrial interaction and integration. Vigorously develop sports tourism, formulate the development outline of sports tourism, implement the demonstration project of sports tourism, and compile the national list of key sports tourism projects. Support and guide qualified tourist attractions to expand sports tourism projects, and encourage domestic travel agencies to design and develop tourism products and routes in combination with fitness and leisure projects and sports events. Promote the combination of sports and medicine, strengthen scientific fitness guidance, actively promote sports health services covering the whole life cycle, develop sports medicine and rehabilitation medicine, and give play to the unique role of traditional Chinese medicine in sports rehabilitation. Promote the integration of fitness and leisure with culture, pension, education, health, agriculture, forestry, water conservancy, general aviation, transportation and other industries.

  (eight) to promote "internet plus fitness and leisure". Encourage the development of fitness and leisure services supported by mobile Internet, big data and cloud computing technology, promote the transformation of traditional fitness and leisure enterprises from sales-oriented to service-oriented, and improve the comprehensive service level of venue reservation, fitness guidance, sports analysis, physical fitness monitoring, communication and interaction, and event participation. Actively promote the development of fitness and leisure online platform enterprises, integrate upstream and downstream enterprise resources, and form a new ecosystem of fitness and leisure industry.

  Third, cultivate the main body of fitness and leisure market

  (nine) support the development of fitness and leisure enterprises. Encourage the backbone fitness and leisure enterprises with independent brands, innovative ability and competitive strength to become bigger and stronger, further enhance their core competitiveness, extend the industrial chain and profit chain, support qualified enterprises to "go global" and cultivate a number of leading enterprise groups with international competitiveness and influence. Support enterprises to achieve vertical, subdivided and professional development, encourage all kinds of small and medium-sized fitness and leisure enterprises and sports clubs to develop in the direction of "specialization and novelty", and strengthen characteristic management, characteristic products and special services. Give play to the role of multi-level capital market, support qualified fitness and leisure enterprises to go public, and increase the support of bond market for fitness and leisure enterprises. Improve the registration system of collateral, and encourage financial institutions to broaden the types and scope of collateral for fitness and leisure enterprise loans under the premise of controllable risks.

  (10) Encourage entrepreneurial innovation. Make full use of the athletes’ entrepreneurship support fund, encourage retired athletes to innovate and join the fitness and leisure industry. Vigorously promote the reform of the commercial system and provide a good access environment for the fitness and leisure industry. Carry out the construction of sports industry innovation and entrepreneurship education service platform to help enterprises, universities and financial institutions effectively connect. Encourage all localities to set up fitness and leisure industry incubation platforms to provide support for mass entrepreneurship and innovation in the field of fitness and leisure.

  (eleven) to expand sports social organizations. Promote the development of sports social groups, foundations, private non-enterprise units and other social organizations, support them to strengthen their own construction, improve their internal governance structure, and enhance their service functions. For community social organizations that carry out fitness and leisure activities in urban and rural communities, lower the entry threshold and strengthen classified guidance and business guidance. Encourage all kinds of social organizations to undertake the government’s public sports service functions. Give play to the positive role of sports social organizations in creating atmosphere, organizing activities and serving consumers.

  Fourth, optimize the structure and layout of fitness and leisure industry

  (12) Improve the industrial structure. Optimize the structure of fitness and leisure service industry, equipment manufacturing industry and related industries, and strive to increase the proportion of service industry. Implement the excellent project of fitness service and create a number of excellent fitness and leisure clubs, places and brand activities. Combined with the construction of sports industry bases at all levels, we will cultivate a number of sports industry demonstration bases, units and projects with fitness and leisure services as the core. Give play to the leading role of major sports tourism projects and develop a number of sports tourism demonstration bases. Broaden the field of fitness and leisure service trade, explore the pilot of fitness and leisure industry policy in the free trade pilot zone, and encourage local governments to actively cultivate a number of service trade demonstration zones featuring fitness and leisure.

  (thirteen) to create regional characteristics. Organize the investigation of landscape sports resources and national traditional sports resources, and find out the natural and humanistic basic conditions for developing fitness and leisure industry. All localities should adjust measures to local conditions, rationally distribute and develop in a staggered way. On the basis of protecting natural resources and ecological environment, they should make full use of unique natural resources such as ice, snow, forests, lakes, rivers, wetlands, mountains, grasslands, Gobi, deserts and coastal areas, and traditional sports and cultural resources, so as to create unique fitness and leisure gathering areas and industrial belts. Actively promote the regional linkage development with similar resources, complementary industries and docking of supply and demand, and form a benign interactive development pattern among the eastern, central and western regions.

  Five, strengthen the construction of fitness and leisure facilities

  (fourteen) improve the fitness and leisure infrastructure network. Strictly implement the requirements of supporting the construction of fitness facilities in urban residential area planning and design, and realize synchronous design, synchronous construction and synchronous investment. Scientifically plan the spatial layout of fitness and leisure projects, appropriately increase the proportion of land for fitness and leisure facilities and supporting facilities, make full and rational use of parks, green spaces, roofs of buildings, basements and other areas, and focus on building a number of community fitness and leisure facilities that are convenient for the people and form a 15-minute fitness circle in the city. Encourage the comprehensive development of fitness and leisure facilities and housing, culture, commerce and entertainment, and build a fitness and leisure service complex.

  (fifteen) make good use of existing sports venues resources. Accelerate the opening of sports facilities such as enterprises and institutions to the society. Promote the orderly opening of qualified school sports facilities to students and the public after class and holidays. Increase the supply of public sports facilities through free or reasonable fees and other measures to meet the basic fitness needs. Through the separation of management and operation, public construction and private operation, market-oriented commercial operation is carried out to meet the multi-level fitness consumption demand. The prices of water, electricity, gas and heat in various fitness and leisure places are not higher than the general industrial standards. We will implement preferential policies for property tax of stadiums and gymnasiums and urban land use tax.

  (sixteen) to strengthen the construction of characteristic fitness and leisure facilities. Combine smart cities and green travel, and plan and build urban pedestrian and bicycle transportation systems. Fully tap water, land and air resources, study and build a national trail system and bicycle road network, and focus on building a number of fitness and leisure facilities such as mountain outdoor camps, hiking and cycling service stations, self-driving RV camps, sports boat docks and aviation flight camps. Encourage and guide tourist attractions, tourist resorts and rural tourist areas to build characteristic fitness and leisure facilities according to their own characteristics.

  Sixth, improve the R&D and manufacturing capabilities of fitness and leisure equipment.

  (17) Promote transformation and upgrading. Support enterprises, user units, scientific research units and social organizations to form cross-industry industrial alliances, encourage fitness and leisure equipment manufacturing enterprises to extend their development to the service industry, and form the advantages of the whole industrial chain. Encourage enterprises to upgrade the manufacturing level of equipment such as ice and snow sports, mountain outdoor sports, water sports, automobile and motorcycle sports and air sports through overseas mergers and acquisitions, joint ventures and joint development. Combine traditional manufacturing industries to reduce production capacity and guide enterprises to enter the field of fitness and leisure equipment manufacturing.

  (eighteen) to enhance the ability of independent innovation. Encourage enterprises to increase investment in research and development, improve the independent innovation ability of key technologies and products, and actively participate in the identification of high-tech enterprises. Support enterprises to use Internet technology to meet the personalized needs of fitness and leisure, and develop diversified and adaptable fitness and leisure equipment according to the needs of different groups of people, especially teenagers and the elderly. Develop new fitness and leisure equipment, wearable sports equipment and virtual reality sports equipment. Encourage cooperation with leading international enterprises to set up R&D institutions and accelerate the absorption and transformation of foreign advanced technologies.

  (nineteen) to strengthen brand building. Support enterprises to create and cultivate independent brands, and enhance the added value and soft power of fitness and leisure equipment. Encourage enterprises to cooperate with sports organizations such as sports associations at all levels and improve brand awareness through competition marketing and other modes. Promote dominant brand enterprises to implement international development strategies and expand their international influence.

  Seven, improve the fitness and leisure consumption environment.

  (twenty) tap the consumption potential. Carry out all kinds of mass sports activities, reasonably arrange the schedule of professional leagues, enrich the supply of holiday sports events, give play to the exemplary role of sports stars and sportsmen, and stimulate the public’s demand for fitness and leisure consumption. Actively promote the "National Physical Training Standards", amateur sports level standards, amateur competition level standards, and enhance the stickiness of fitness and leisure consumption. Promote sports departments, sports social organizations and professional sports training institutions to cooperate with various schools to provide professional support and cultivate young people’s sports hobbies and sports skills.

  (twenty-one) improve the consumption policy. Encourage fitness and leisure enterprises to cooperate with financial institutions, pilot the issuance of fitness and leisure joint bank cards, and implement preferential merchant discounts. Support local innovative fitness and leisure consumer guide mechanism. Guide insurance companies to develop venue liability insurance and sports personal accident insurance according to the characteristics of fitness and leisure sports and the physical conditions of people of different ages. Actively promote the development of liability insurance related to teenagers’ participation in sports activities.

  (twenty-two) guide the concept of consumption. Intensify publicity and popularize scientific fitness knowledge. Encourage the production and broadcasting of domestic fitness and leisure programs, and support various forms of literary and artistic creation of sports themes. Encourage the development of new sports media formats such as multimedia radio and television, network radio and television, and mobile phone applications (APPs), and promote consumers to use various social platforms to interact and enhance the consumption experience.

  Eight, strengthen the organization and implementation.

  (twenty-three) continue to promote the "streamline administration, delegate power, strengthen regulation and improve services" reform. Accelerate the transformation of government functions, substantially reduce the examination and approval items related to fitness and leisure activities, implement negative list management, and promote the opening of airspace waters. Promote the reform of sports industry associations, strengthen supervision after the event, improve relevant security service standards, and strengthen the construction of industry credit system. Improve the government release platform, information exchange platform, exhibition platform and resource trading platform.

  (twenty-four) optimize the planning and land use policies. Actively guide the scale control and scientific site selection of fitness and leisure industry land, and incorporate relevant land into the overall land use planning at all levels in local areas for reasonable arrangement. For major fitness and leisure projects that conform to the overall land use planning, urban and rural planning, environmental protection planning and other related plans, it is necessary to arrange new construction land planning indicators in a timely manner in line with the principle of ensuring the best. For fitness and leisure projects that use barren hills, wasteland, wasteland, rocky desertification and remote islands, priority is given to new construction land planning indicators, and the reserve price can be determined according to the principle of not less than the sum of land acquisition cost, land pre-development cost and relevant fees charged according to regulations. Major fitness and leisure projects laid out outside the scope of construction land for cities, villages and market towns determined in the overall land use planning may be arranged according to separate site selection projects. If commercial service facilities such as accommodation, catering and entertainment are added to the existing fitness and leisure facilities and real estate, the land use formalities can be handled by agreement upon approval. Encourage the supply of construction land for fitness and leisure projects by means of long-term lease, first lease and then lease, and combination of lease and lease. Support rural collective economic organizations to do it themselves or participate in fitness and leisure projects by means of land use rights, joint ventures, etc.

  (twenty-five) improve the input mechanism. Accelerate the establishment of a sports industry investment fund financed by social capital and guide social forces to participate in the fitness and leisure industry. Encourage social capital to set up a fitness and leisure industry development investment fund in a market-oriented way. Promote the demonstration of government and social capital cooperation, and eligible projects can apply for the support of the government and social capital cooperation financing support fund. Further improve the institutional mechanism for the government to purchase public sports services. Use the lottery public welfare fund to give necessary support to fitness and leisure related projects. Encourage local governments to give necessary support to the fitness and leisure industry through channels such as sports industry guidance funds. Encourage qualified enterprises to issue corporate bonds and raise funds for the construction of fitness and leisure industry projects.

  (twenty-six) to strengthen the protection of talents. Encourage school-enterprise cooperation, and cultivate applied professionals in business planning, operation management and skill operation of various fitness and leisure projects. Strengthen the professional training of employees and improve the service level and professional skills of staff in fitness and leisure places. Improve the training and development, mobile allocation, incentive and guarantee mechanism of sports talents, and support professional coaches to join the fitness and leisure industry. Strengthen the construction of social sports instructors and give full play to their service and leading role in mass participation in fitness and leisure. Strengthen international exchanges and cooperation in the cultivation of fitness and leisure talents.

  (twenty-seven) improve the standards and statistical system. Comprehensively promote the construction of fitness and leisure standard system, formulate fitness and leisure service norms and quality standards, and improve the standardization level of fitness and leisure industry in service provision, skill training, activity management, facility construction, equipment manufacturing and other aspects. Guide and encourage enterprises to actively participate in the formulation of industry and national standards. Based on the statistical classification of national sports industry, improve the statistical system and index system of fitness and leisure industry, and establish the monitoring mechanism of fitness and leisure industry.

  (twenty-eight) improve the working mechanism. Establish a coordination mechanism for the development of fitness and leisure industry in cooperation with sports, development and reform, tourism and other departments, timely analyze the development of fitness and leisure industry, solve existing problems, and implement relevant policies such as culture and tourism that benefit fitness and leisure industry. All localities should incorporate the development of fitness and leisure industry into the national economic and social development plan, and encourage qualified places to prepare special plans for fitness and leisure development. Sports administrative departments at all levels should strengthen the function construction, enrich the work force of sports industry and promote the development of fitness and leisure industry.

  (twenty-nine) to strengthen the implementation of supervision. All localities and departments concerned should, in accordance with the requirements of this opinion and in light of the actual situation, pay close attention to formulating specific implementation opinions and supporting policies. The General Administration of Sport, the National Development and Reform Commission and the National Tourism Administration shall, jointly with relevant departments, supervise, inspect and follow up the implementation of this opinion, and report major issues to the State Council in a timely manner.

the General Office of the State Council

October 25, 2016